Core Skills:

• Planning and buying of all media types on a local, regional or national level

• Existing advertising campaign and account audits 

• Social media and search advertising team training

• SEM optimization and analysis with Google Ads and Microsoft Bing

  • Google Ads partner

  • Bing Accredited Professional certification

  • Snap Connect E-Comm Certified

  • Snapchat Ads Manager Certified

• Digital traffic management via Google Campaign Manager (DCM)

• Creating and managing paid social media campaigns: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Reddit, Waze, Snapchat, TikTok

• Digital programmatic buying, CTV, linear TV

• Writing and managing RFP's 

• Managing budgets ranging from a few thousand dollars to $10 million+

• Prioritizing tasks

• Analysis and reporting of digital metrics and data, including site and social analytics

• Negotiation skills for sponsorships, paid and earned media

• Developing and managing relationships with media partners

• Research of trends and new opportunities